Even though social media gets a lot of attention, the most valuable digital channel is building your email list for free. Image Source. Study after study has shown that email beats out every other form of online marketing in terms of ROI.
That beats organic search and paid search combined! When compared with all the other forms of online marketing across all industries and niches, email wins the day. But how do you build a list? The following is a step-by-step process that you can follow if you have absolutely no email list.
At a minimum, here are the resources that you should have before you start creating your email list. Who are you targeting?
I recommend that you create a marketing persona — a made-up person that represents your ideal customer. A basic persona should look something like this. Fill in the gaps with everything that you know about your target audience. You need to figure out where your audience hangs out. First, you need to find people, and then they will give you their email address. One of the most valuable places to find your audience initially is through social media. If you can discover where your audience hangs out socially, you will be able to get their email addresses more easily.
Creating a website can be a big scary step, so let me explain how to make this as easy as possible. In fact, all you really need is a landing page — a single-page website that contains your email opt-in form. If you choose a service like Leadpages, you can use one of their premade landing pages proven to have high conversion rates, like this one.
Your landing page must have an opt-in form. An opt-in form is where subscribers enter their email address. Just a quick note about websites. If you choose to use a paid advertising channel like Google AdWords or Bing, you should make sure that your website complies with all their regulations. Some advertising channels require that you have a multi-page website that includes pages such as Contact, Terms of Service, and Privacy Policies.
There are plenty of platforms to choose from. You can start simple and inexpensive with a service like Mailchimp. Think about it. What does your target audience want? Often, the best offers are your best resources, totally free. You can give them access to your software, a report, an ebook, or something else that gives real value.
This generic opt-in shows you some of the standard ingredients of a tantalizing offer — a clear benefit-oriented headline, bullet points, and an image. Not at first. In many cases, you can build a list to get information, not to give information. After publishing your pop-up form and Facebook ad, monitor your reports to keep track of your progress and learn exactly how many new people join your email list.
Once you have a baseline, consider adjusting your messaging, timing, improving user experience and other variables to see how your conversion rate is affected. You can use this email to offer a discount or exclusive content, promote your newest or best-selling products, sharing success stories or simply thank new subscribers for their interest in your business. In just 3 steps, you can design the email , determine your segment and timing, and start the automation.
Learn how. Create A Welcome Automation. TIME: 50 minutes or less. Here are few tips to take into considerations before you start building opt-in pop-up forms: Choose an attractive headline: Make sure to include a good headline that will describe one important benefit that your potential customers will have by subscribing to your email list Relevant description or Tag line: include a brief and clear description line, that will help you increase the conversion rate for your subscription.
Simple form: Include only the necessary contact information, like name and email address. Here is one example of how we serve our TEC Facebook group and you could do the same for your audience on whatever topic you want.
You just have to find the right people who are interested in what you have to offer. We over monthly trainings to help teach and serve our audience on social media to stay engaged and create new marketing opportunities. A customer visiting your website can be asked for their information to sign up to continue browsing your site.
This is a great way to get access to email addresses from anyone who visits your website. These are all the people who are interested in your product or service and, therefore, that is why they are visiting your site. Here's a partial example of our email newsletter that we send out every Tuesday at 10 A. Design a creative newsletter for your brand and spread it rapidly on all your social media accounts, as well as your website.
This newsletter could also have an option to sign up or subscribe to all the people who read it. Creating a email newsletter is a great way to also keep your audience engaged with your business.
You can also create interactive ways for your email list to engage in your emails that help boost email benchmarks and rates. By creating an email funnel, you would be getting a better insight into all the potential customers and all the possible conversions. Once you have access to this information, it will be easier to pitch strategies to these potential customers so that they become loyal buyers.
And resultantly, spread a good word of mouth for your brand and your product, increasing your mailing list. The very first thing in the morning that most of us do is check our emails, right? Email plays a significant role in your life, whether you are an entrepreneur or a digital marketer. And since email is so important, you should know that with an email list, you as a business have many opportunities to make tons of money. Sell your products or services to all the visitors of your website.
Make your product appear appealing enough to attract visitors to become customers. You can use the mailing lists to run campaigns for your products. If there was a specific campaign in the past that turned out to be great for your brand, then run it once again and gain profits.
You can also break down your sales funnel or sales process to get ideas for marketing and opportunities to sell new products or services to your audience. Content is one of the most important factors of any business or brand and if your content is crappy then that directly reflects on every other part of your business.
You have to set your audience and clients up for success by always providing value to them in some way. You need to make sure that your content is attractive to the eye and engaging for the customers who are receiving these emails, as they are your target audience. The last and the most important way in which you can make larger profits using your mailing list is by segmenting your audience. You can segment your audience according to their interests and needs and offer them products or services, respectively.
This will give a much better response to your marketing strategies. For instance, if you are a business coach and have a number of entrepreneurs on your mailing list, you could pitch them your products that are most relevant for these entrepreneurs, resulting in instant sales. You want to have a marketing strategy for each specific list to get the best results. You could end up having 's of different lists that you can market to in different ways.
This also opens up the door for endless opportunities to make money. Mailing lists can be a source of large profits if these are used effectively. Email marketing can help you reach a larger market at a lower cost, and help you maintain a more direct and engaging relationship with your customers. Once this has been achieved, the next step is to be consistent in connecting with your potential buyers through lead generation methods or offering them free content.
This way, they will trust your brand name and enjoy using your products, eventually becoming a regular customer. To do that would be to make a Crafting the perfect outreach email can be tricky.
Especially, when you're pressured to write the perfect subject line, have the right amount Our company grossed well into 7 figures in sales, just from Facebook leads alone. On average, we capture anywhere from leads per day using targeted Facebook ads.
The good times will only last for so long before the user base moves on to something new. Now is the time to dive in full force and strike while the iron is hot. Visitors who find our free articles helpful can sign up to receive more information and classes via email as we update our site and add content. Our users stay up-to-date on the latest free content available on our site, and we get to collect valuable email addresses to market our paid products. The location I get the most signups from is a popup on my blog but visitors can also sign up if they select a box on any form.
Putting it in front of visitors is the best way you can do it, so any opportunity you have, put an option to sign up in front of visitors. My favorite tool is Mailchimp because it ties in well with WordPress websites and the management of subscribers and campaigns is extremely easy. It makes it easy to create beautiful newsletters and send out my newest blog posts automatically.
For example, if you are a pet food wholesaler and you have a database for cat owners, you can send a mailer to that database with details of a special cat offer on your website. Handpick a small list of people with whom you want to develop a relationship.
For example, people who fit the profile and persona of your perfect client. Every month we give away a cash prize of dollars as well as items from our store. We do a ton of promotion on social media and have been averaging over new signups a day. The fantastic part about this is we use a platform so when the customer enters, they get extra points for social sharing it across their network.
The results have been off the charts! When you receive a card, be sure to ask the person if they want to be added to your email list — do not add any cards you receive without asking.
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