If customers are looking through a list of tourism businesses, you need to give them a reason to stop their search at you. Knowing and promoting your benefits will help you attract more customers. Your first sentence should mention your business or event name to help with search engine optimisation. It also needs to include your unique selling proposition. Go and experience what your competition offers.
Short sentences are the easiest and quickest to read online. Limit your sentences to 10 words or less. They can detrimentally affect the way your listing appears on some websites.
Through strong imagery and details, imaginary worlds become real and readers get a taste of events and environments they've never experienced.
This is why the principle of showing versus telling is so important; good narratives show their settings and characters to readers rather than simply giving information.
Jeannette Walls' memoir "The Glass Castle" provides a prime example of a narrative with successful description. Readers can clearly visualize the deserts and small mountain towns where her nomadic, artistic family make their home throughout the story.
Villains, heroes, sidekicks and love interests are all characters that draw readers into stories and give them people to root for. Good narratives use different methods of characterization to reveal a story's central figures, including actions, speech, appearance and thoughts. The greater the development of a character's personality, the more real he'll seem to readers. Part of the success of Truman Capote's "In Cold Blood," a true account of a murder in the s, comes from his creation of both the Clutter family and their killers as characters.
In order to appreciate the crime's tragedy, audiences must know what kind of people the victims were, and what led the killers to commit murder. This is also an example of showing vs. Instead of telling you the castle was creepy, I showed you through my word choice. Whenever you can, opt for showing over telling when appropriate. A story plays out like a film in the mind, yes?
Because of this, we can steal a few film tricks and apply them to our descriptions. When you watch a movie and a new setting is introduced, it will usually be done with an extreme long shot that includes a large amount of the landscape such as a city or farm so the viewer can see where the action will take place.
This is also called an establishing shot. Then, the camera will narrow its focus to a normal long shot, which might show something like a house, kitchen, train station, etc. Narrow the focus yet again to a mid-shot and we see the characters from the waist-up, allowing us to focus on their facial expressions and emotional reactions.
Narrow the focus one more time and we have a close-up of characters facial expressions or important objects. So how does this translate into writing? The barn was tucked away in a meadow between two oaks, its tin roof rusted and black paint peeling. Sam shoved open the door and glanced over the rows of empty stalls and then upward at the vaulted loft filled with moldy hay. He kicked aside a rotting bucket and a mouse darted into the shadows. Wrinkling his nose, he crouched to examine the droplets of blood soaked into the earth among the spilled grain and mouse droppings.
Notice how I started with an establishing shot and kept narrowing the focus until we had a close-up description of the blood splatters. This not only helps the reader get their bearings in the scene, but it follows the natural way we experience a place—we notice the overall picture before we begin to zero-in on tiny details. Also, this requires you do your research. What sort of equipment are they using?
What is it called? What does it look like? Finally, one of the important parts of good description is balance, or knowing what to describe and when. For example, the middle of an intense action scene is not a good time to unload a bunch of description.
Save the description for the slower parts of your story where you are setting up a scene or introducing a new setting, character, important object, or what-have-you.
So what should you focus on? For example, a hunter might admire a collection of rifles while a bookworm might admire a bookshelf in the same room. Different people notice different things.
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